Style Guide Design / August 4, 2011

As part of our extensive rebranding of Gardening Central (more on that here), we developed a comprehensive style guide for their marketing and advertising department to apply across print, web and motion.

Included are all the usual: typography guidelines for print and web, photographic styles, examples of correct and incorrect usage, application of branding to stationery, livery, packaging materials, corporate colours, logo clear space, minimum size, advertising guidelines…the list goes on.

With detailed guidelines provided, our client is on track to growing a consistent, cohesive, rebranded business.

Style Guide Usage Specifications Design

Style Guide Usage Specifications Design

Style Guide Photographic Style

Style Guide Photographic Style

Style Guide Incorrect Usage

Style Guide Incorrect Usage

Style Guide Typography Guidelines

Style Guide Typography Guidelines

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