Aegis FX (a newly launched company) approached Toast to design and develop their website. Toast were to design the page using elements and colours from the existing Aegis FX logo. The website needed to be easily accessible for all ages, and easily navigated; it was to be used for infomation and contact purposes, so emphasis on those aspects were essential for the final design.
Aegis FX is a foreign exchange investment firm, and thus the website design needed to reflect this. One of the first problems Toast needed to overcome was the heavy use of text that was supplied by Aegis FX and how best to place that text without loosing the interest of the user; Toast solved this issue by using ajax web technologies, by creating a hero section above the pagefold, it gave to user the most relevant information about the page in a few short points, enticing the user to read the remaining copy below the pagefold (this works similar to a pull quote in a magazine article), by adding this feature it also reduced the clutter of the webpage making it more stream line and quicker to load, increasing its accessibility.
The next stage of the web design and development process was to make the webpage search engine friendly (search engine optimisation) also known as SEO. This process increases the ranking of the website on search engines such as google, and yahoo, which largely increases traffic to the site.