Logotype / July 7, 2011

We do love a good logotype. Just about as much as we love working with a good, well-grounded, intelligent client.

All of the above result in what is below, an identity for an iPad publisher.

Subtlety is the key, a hint of the swiping technique used to turn pages on iPad devices, a reference to written material (grammar) in the form of a full stop (created by the swipe in the first ‘n’), and one further layer of meaning – our full stop doubles as an individual pixel, representing the digital format of books on the iPad.



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