With a number of highly successful development brandings under our belt (see here for more of our real estate work), Toast have found similar work coming our way. The latest is Shore, a luxury apartment development in Sydney's quiet coastal suburb of Dolls Point.
Shore kept us quite busy with hundreds of cumulative hours invested in its logo design, website, brochures, photo shoot, map design, style guide, newspaper ads, flyers and copywriting.
The Shore identity, using a custom typeface created in-house, fuses two concepts. The first is a representation of the pine needle structure of the Norfolk Island Pine, which is found throughout Dolls Point. The second is the meeting of sea and land - the Shore.
Our photo shoot was organised and styled in-house - producing some beautiful results.
Newspaper ads and a localised flyer run of 30 000 got the ball rolling and the big-sell for the apartments is an opulent brochure, provided to interested parties as a comprehensive look inside and out. The results speak for themselves.
What were the requirements of this job?
• Name and Brand a luxury apartment development aimed at young professional families & semi-retired couples.
• Art direct a lifestyle photoshoot and art direct 3D internal/external renderings.
• Produce printed collateral to promote the development.
• Design a flashy, image-heavy website without flash so it's compatible on every browser and devices such as iPhones/iPads.
• Motion design for online promotion of the development.
How were these results achieved?
• Research target demographics thoroughly and deliver a campaign which draws a positive emotional response from the intended audience.
• Conceive an identity that represents Dolls Point and Luxury which will stand the test of time (it will be on and inside the building for hundreds of years).
• Hand code an advanced HTML/jQuery website to deliver full screen images matched to the browser size of all users which does not use any flash.
