TOAST - Coffee Packaging Design Case Study

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Packaging Case Studies

Hadley's Morning Roast

Roda Marketing approached Toast Design to design a brand radio celebrity, Ray Hadley. Being the first product Ray Hadley had put his face on, the brand had to target a specific market of coffee lovers. Beginning with the Hadley stamp of approval, we wanted to create an organic presence for the brand that would continue through to the coffee packaging creation and eventually flow onto other products.

The concept design of a stamp was created and communicated the right message in the packaging designs.

What were the desired goals for Ray Hadley?

Create a new brand that could easily be identified with Ray Hadley

Target a specific market of coffee lovers and enthusiasts

Create premium and organic versions of the coffee packagining designs

A design that stood out from the competitors and the shelf

To create a brand that can be used on any future prospects

How did Toast achieve these results?

Extensive competitor research and investigation

Market research strategies

Product environment research

Colour psychology

Are you interested in Packaging Design?