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Aquamania is a brand new and unique swimware and water sports product range, designed by Toast Design.

Buyers (when purchasing water/pool related products) are often concerned with the level of safety checks and the materials used in production. This was a key point in the research processes for creating this exciting new product packaging range.

Parents would often be purchasing the item, but designing solely to them would negatively impacted the design's ability to attract the attention of a child. Enriching the colour scheme and adding some a few "kid friendly" elements meant we could primarily attract a younger audience but retain a professional enough image to form trust between the audience and product.

Aquamania now competes with the top swimware and water sports brands in Australia, adding another successful new product launch by Toast Design.

Have you got a new product range to launch? Find out more by head to our Packaging Design information page.