TOAST - Logos, Packaging Design, Corporate Identity, Branding, Print Design, Website Design

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Sammut Developments approached Toast with the task of naming, and creating a logo for their luxury property development located in beachside Sydney suburb Cronulla.

Inspired by the surroundings, we conceived "drift" - a representation of the smooth beach breeze, mellow waters and the relaxed lifestyle of a beachside community.

In designing the logo, we aimed to encompass two key elements - luxury and relaxation. The decision was made to create a logotype, rather than anything featuring a graphic/icon which would cheapen the identity. This was achieved with custom typography, free of unnecessary elements, stripped back to its simplest form, with elegant, thin strokes, opulent curves and a contrast of strong right angles and gentle curves, reflecting the ideals of luxury architecture and a laid-back lifestyle.