TOAST - Corporate Identity Case Study. Logo Design and Application

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Wayfinders. You know, the terminals in big shopping centers that help you figure out where the hell you are or where you want to be going? Well, these guys make those life savers.

In creating this identity we wanted to produce a unique mark which represented what's involved in finding your way – the journey.

We worked on integrating the initials of Design to Production into an abstraction of finding your way. Think of it as a top-down view of the path someone on foot takes to get to their destination.

We have used a single, unbroken line to illustrate that the Design to Production wayfinders will show you the most direct, simple path to your goal location.