Design to Production have made waves in the Australian industrial design arena since their inception. At the forefront of innovation, DP are the go-to business for corporate clients with industrial design problems. Be they wayfinders in large shopping centres, interactive displays, enhanced ATMs, digital advertising displays, architectural fitouts – whatever the problem, Design to Production will find the solution.
Upon their foundation, DP asked Toast to create a strong and simple identity to reflect the fact that they handle EVERYTHING themselves, from Design through to Production (Concepts, Engineering, Prototyping, Production, Assembly, Installation). Our solution was to represent the entire process, flowing as an unbroken sequence from Design through to Production, and everything in-between.
With a small range of stationery and uniforms following the logotype, DP quickly propelled themselves to working with high profile corporate clients, based on the strength of their work and on the effectiveness of their innovative solutions.
Such rapid, early success led to a business inundated with work but eager to continue its growth. One problem: No website. All of their new contracts were being generated on the strengths of previous projects.
We were again approached, this time in 2011 to design and develop an interactive, unique, innovative website design capable of mirroring the cutting-edge solutions DP have become renowned for to help DP enter the second phase of rapid growth, by generating leads organically via searches.