In 2008 TV/Radio personality and coffee lover Ray Hadley approached us to brand and package his first venture in the Fast Moving Consumer Goods market â€“ Hadleyâ€™s Morning Roast.
The packaging design brief was for something that simply said “coffee”. The point of difference was not to be the packaging but the branding and celebrity association.
To address this, we developed the â€œHadleyâ€™sâ€ logotype and created a stamp of approval featuring Ray Hadleyâ€™s face, leveraging his celebrity status to build a trust with consumers who understand that Ray Hadley would not endorse a product with his name and identity unless he believed it was of the best quality.
The range includes Premium Organic and Espresso Cream beans in a variety of sizes.