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Sammut Developments / Branding Luxury

With dozens of awards and a reputation as THE luxury apartment developer in Sydney’s Shire, Sammut Developments have built a business on good design. Sophisticated architecture, modern fittings and scrupulous attention to detail have collectively contributed to a stratospherically successful series of developments which we’ve branded and promoted over the past half-decade.

We face two key challenges with each branding project. We must embody the essence of the development – its location, architecture, finishes, style and also create something with a timelessness to it – an identity that will remain relevant as long as the building stands.

Each successive branding project starts with a visit to the location to ascertain the personality of the area. A collaborative name generation process follows. Next we discuss architecture, inclusions and finishes. With a good understanding of the development, an identity and marketing plan follow.

While maintaining a stylistic constancy between each identity, unique elements from each development (colours, shapes etc) are applied in its marketing/advertising material.

So successful has each development been that the majority of apartments have sold months before construction has commenced allowing Sammut Developments to grow at an exponential rate.

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