Defined Developments / Creating a New Brand In a Saturated Market
Entering the congested market of development presents a challenge, even with staff whose decades of prior experience have seen them work on individual developments worth in excess of $1 billion.
With the foreknowledge they’d be dealing with both national and international clients on high-end developments, we fashioned a brand that, while culturally neutral, portrays the style of work Defined Developments are engaging in.